Flipit is a startup phone/devices repair business - it was essential to the brand identity to reflect the idea and iconography of technology while also being modern and playful yet professional. The intention behind the naming reflects what the business does which is essentially 'Flip your old and broken phones/tech devices for cash' and a 'trustworthy and reliable service'. This is mirrored in the logo in a simple yet effective way to represent technology and the wording.
Further developing the brand identity I created a series of 6 seconds animations that showcase what the business does through illustration animation - showing mobile phones, ipads etc. 'flipping' into money through various techniques as per the business.